The Importance of Storytelling in Branding: How to Connect with Your Audience Emotionally
By weaving compelling stories narrative into your brand messaging, you can capture your audiences attention and build build an emotional connection that goes beyond just product features and benefits.
A Conversation with Bronwynne Wiehl
To be completely obsessed with understanding your audience and what problems you help them solve. If you don’t get this right, everything else on social media becomes that much harder.
Interview with Tshepiso Moleko – a seasoned digital marketer
Our guest today is a who has worked at agency and is now working on client side. He’s a multi-talented marketer whose career could be the envy of many. Meet Tshepiso Moleko, here’s our conversation:DOM: What is your role in marketing and what does that entail? TM: I’m...
4 Micro-Moments To Help You Reach Customers More Often
What are Micro-Moments? According to Google Micro-moments are times when a person relies on a mobile device to do something they want, need, or desire. These moments increase as people rely on their mobile devices for instant gratification. There's more to...
A Day in the life of Katlego Nake
We recently sat with a remarkable marketer whose entry into marketing is not the typical path for most. She tells us about her journey towards marketing, what she loves about marketing and what led her to rapid growth in her marketing career. Our guest today is...
A Day in the life- Diary Of A Marketer – Mbali Mzinyane
Marketing is an art and a science. The art is the creative aspect of the profession and how it constantly stretches me to think differently and do differently. The science is applying customer data, insights, and market trends to marketing campaigns to remain relevant and top of mind with our target audience.