Disruption or irrelevance, a look into the future of marketing Part1

Brands & Branding, Content Creation, Marketing, Social Media

She hails from South Africa and is resolute in her perceptions about the future of marketing & AI. Cautioning marketing professionals to steer away from complacency and experiment with AI before they are replaced. Because if you at least start to work with it now,...

Why there’s value in creating a brand podcast

Brands & Branding, Marketing, Social Media, Storytelling

It’s been a while since I switched to live broadcast  radio stations. I prefer to connect my music playlist or podcasts depending on my mood. Last year Spotify catalogued over 5 million podcast shows on their platform. That’s more than Botswana’s population of over...

Can we be frank about personal branding in 2024?

Personal Branding, Social Media, Storytelling

Can we be frank about personal branding in 2024? Whether you drive personal branding efforts on your own or through a professional publicist you need to be propelled by passions greater than your title. Though I agree that authority drives better credibility, if you...

The Importance of Storytelling in Branding: How to Connect with Your Audience Emotionally

Brands & Branding, Marketing, Storytelling

        Can we be frank about personal profiling/branding?   Publicity whether self driven through personal branding efforts or through a professional outfit needs to be driven by passions greater than your business title. Though I agree that...

A Conversation with Bronwynne Wiehl

A Day In the Life Of a Marketer, Marketing, Personal Branding, Social Media

Bronwynne tells us about how to build a personal brand on Social Media If you’re looking for someone to help you build your personal or corporate brand on social media, look no further than Bronwynne Wiehl. Her strategic approach to brand building is grounded in...